Opening ceremony of 2025 International Exhibition and Event Convention. [Photo/WeChat account: gz_nanshafabu]
The 2025 International Exhibition and Event Convention (IEEC) was held at the Nansha International Convention and Exhibition Center in Guangzhou on Feb 21 to 22.
As the top high-end event in the Guangdong-Hong Kong-Macao Greater Bay Area centered on the complete conference and exhibition industry chain, the conference drew more than 1,500 domestic and international representatives from the political, business, and academic sectors.
The event saw a myriad of highlights, maintaining a high level of professionalism while offering a comprehensive display of Nansha's industrial development prospects. The introduction of a dual main forum this year increased the breadth of industry discussions.
At the event, cities highlighted their respective strengths in the conference and exhibition industry, and a billion-dollar procurement plan, industry chain supply-demand matchmaking, and various transaction scenes were featured. Top procurement members from Chinese and global top 500 companies partook in the trade matchmaking session.
Breaking away from traditional models, the IEEC strived to create an experimental, open innovation platform to drive industry integration and innovation. Held in Nansha, Guangzhou, the event leveraged the advantages of the Bay Area's exhibition resources and served as a strategic pivot for the international layout of the industry chain, facilitating efficient resource integration and global collaborative development.